Where is the 2024 Beer & Spirits Festival?
Our 2024 event will take place on October 26, 2024 at The Ridge Hotel in Lake Geneva, WI. The Ridge is located at W4240 WI-50 in Lake Geneva.
Find it on Google Maps
What can’t I bring into the event?
For safety reasons, we do not permit anyone under the age of 21 at the event. We will check IDs at the door.
We do not allow any food or drink carry-ins. Food will be available at the festival.
No pets are allowed into the event.
How do I find hotel information?
The Ridge has a room block set aside for festival attendees. Please call The Ridge directly to book.
There are several other hotels in the area – check out our Hotels page for more information!
Can I bring my children?
No one under the age of 21 is permitted into the event.
How do I buy tickets?
Click here to buy your tickets for the 2024 event.
What is included with the General Admission ticket?
The General Admission ticket includes unlimited beer and spirits samples plus a commemorative tasting glass.
What is included with the VIP ticket?
Get into the party one hour earlier than the general public! In addition to your early access, VIP ticket holders will receive an additional event souvenir and access to three exclusive beers.
Do I have to bring my printed ticket to the event?
You can print your ticket if you’d like, or simply show the QR code that we send you via Eventbrite for event admission. Please note that all tickets will be scanned upon entry, and there is no re-entry allowed without a wristband.
In addition, all IDs will be checked at the door prior to entering the festival.
Can I buy a Designated Driver ticket?
Absolutely – and thank you for helping your fellow attendees get home safely! Designated Driver (DD) tickets are available for purchase online. You must be 21 or older with valid ID to purchase a DD ticket.
What is the refund policy?
No refunds allowed.
Will there be any merchandise / apparel?
Yes! We will have a limited supply of shirts and sweatshirts available at the festival. To guarantee you get your official Beer & Spirits merch, we recommend pre-ordering. You can find all merchandise here.
Is there parking at The Ridge? Do you offer a shuttle?
The Ridge has parking on-site. If you prefer to park elsewhere, our Designated Driver sponsor, Lakefront Shuttle, is offering round-trip transportation from downtown Lake Geneva to the Beer and Spirits Festival for just $10. Book your shuttle pass now!